1. General

We at Ulf Lidman Training want you to feel safe when you leave your personal information to us. This privacy policy explains how we collect, use, disclose and store your personal information and how we otherwise ensure that your personal information is processed in accordance with applicable law. It is important to us that you read and understand this privacy policy and that you feel safe with how we process your personal data.

 

2. Who is responsible for personal data?

2.1 Ulf Lidman Training AB (in this policy called ”Ulf Lidman Training”) is responsible for the processing of your personal data when Ulf Lidman Training provides and markets products and services and in other contacts with Ulf Lidman Training, such as visits to our website or service matters via e-mail and telephone. As the person responsible for personal data, it is Ulf Lidman Training’s responsibility to ensure that your data is handled correctly and securely in accordance with applicable legislation.

2.2 The business transactions with our customers as well as associated personal data and databases covered by this infrastructure are handled and owned centrally by Ulf Lidman Training. Ulf Lidman Training thus has the controlling influence over your personal data.

 

3. What personal information about you do we process?

Ulf Lidman Training collects and processes the following categories of personal information about you as a customer or potential customer in connection with you making purchases, using our services and in connection with us marketing and marketing our products and services.

Contact information such as name, title and certification right, e-mail address, delivery address, invoice address and telephone number.
Age
Account information such as customer number, username, password and when the account was registered or changed.
Customer choice regarding settings for marketing communication and personal offers
Identification number, ie. social security number or organization number.
Order information such as order number, ordered products or services, order date, price, possible discount and purchase history.
Payment details such as payment method, card number, cardholder, transaction time, amount, IP address and payment history.
Financial information such as credit information.
Correspondence and other information about support matters such as audio recordings of calls, notes and e-mails when contacting customer service.
User-generated data about your interaction with Ulf Lidman Training’s marketing communications and websites, such as IP address, device information (technical information about computer, mobile phone and other devices you use such as browser settings, time zone, operating system), location information, survey responses and click and visitor history that shows, among other things, which of our products or offers you have been interested in, how you interact with our newsletters and which of our events you have signed up for and participated in, as well as results from customer satisfaction or market research.
Behavior and / or preferences such as participation in events, reviews of the customer experience at Ulf Lidman Training and activity patterns in stores to evaluate suspected crimes.
If you have the right to use various offers or discounts through membership in various unions or organizations that have negotiated agreements with Ulf Lidman Training for their members.
Information provided in competition entries as well as registration for and evaluation of events or other marketing measures, including health data such as information on allergies.

4. From what sources do we collect information about you as a customer?

4.1 Ulf Lidman Training collects your personal information directly from you when you place an order, visits Ulf Lidman Training’s website, participates in our events, clicks on links in digital marketing communications that we have sent to you, is in contact with our customer service and when you otherwise have contact Ulf Lidman Training and provide information about you. Information about you is collected on these occasions so that you can enter into an agreement with Ulf Lidman Training and so that Ulf Lidman Training can provide its products and services to you.

4.2 If you are the holder of a Ulf Lidman Training account, Ulf Lidman Training also collects personal information about you when registering the account and during the time you are an account holder, e.g. your purchase history, your behavior on Ulf Lidman Training’s website, your customer choices to receive marketing communications and which offers you have been interested in by visiting our online store and by reading or clicking on links in our digital mailings.

4.3 In addition to the information that Ulf Lidman Training collects from you, we may also collect personal information from someone else, ie. from third parties. We collect information from public registers via third-party address update services, to check that we have the correct contact information for you. We collect credit rating information from credit rating agencies, information companies or banks. We also collect information for marketing purposes from social media.

4.4 Ulf Lidman Training also collects certain personal information via cookies that log how you use our website and thus what content you prefer. You will find more information about how we use cookies in Ulf Lidman Training’s cookie policy.

 

5. Why do we process personal data about you?

Ulf Lidman Training collects and processes information about you for various purposes. These purposes set the external framework for what we may use your personal data for. Below we explain the purposes of our treatment and give examples of which treatment activities take place under each purpose. Please note that some of your personal data may be processed for several purposes.

a) Manage orders and purchases

Processing of personal data for this purpose includes activities to, among other things, identify you, send order confirmation, handle payment for ordered products and goods and assess which payment methods we can offer you (based on contact information, ordered goods, payment history and financial information), deliver orders, notify of delivery and handle complaints and warranty matters regarding purchased products and services.

The collection of information that we do to be able to handle your orders and purchases is required for us to be able to fulfill our obligations according to Ulf Lidman Training’s general terms of sale . If the information is not provided by you, our obligations can not be fulfilled and in that case we can deny you the order or purchase.

b) Provide and manage Ulf Lidman Training account

We process personal data for this purpose in order to e.g. give you permission to log in to the account, secure your identity, create your personal pages, maintain correct contact information, manage your marketing communication settings and personalized offers, make it easier for you to shop in our online store through pre-filled information and saved digital shopping carts, make it easier for you to handle cases and complaints and make it possible for you to follow your order and payment history.

Read more about registering a Ulf Lidman Training account in the Terms and Conditions for Ulf Lidman Training account . The collection of information that we do to be able to provide and administer your Ulf Lidman Training account is required for us to be able to fulfill our obligations according to the Terms for Ulf Lidman Training account. If the information is not provided, our obligations can not be fulfilled and in that case we can deny you registration of account or close the Ulf Lidman Training account.

c) Provide customized information, benefits and offers and give a personal experience of our online store to you who have a Ulf Lidman Training account

We at Ulf Lidman Training want you to have the best possible experience when you visit our website and when we communicate with you. Therefore, we process personal data for this purpose so we can improve your user experience in order to create, offer and provide you with personalized content in communication and marketing via mail, e-mail, sms / mms and telephone with individual benefits and offers, recommendations, invitations to events and other information that we believe is relevant to you and remind about abandoned digital shopping baskets. To enable this, analyzes are performed on the information that Ulf Lidman Training collects such as age, place of residence, order history and user-generated data.

Read more about how we adapt our offers and communication to your personal characteristics and how to decline personal offers in the Terms for Ulf Lidman Training Account . The collection of information that we do for the purpose is required for us to be able to fulfill our obligations under these conditions. If the information is not provided, our commitments can not be fulfilled and in that case we need to limit certain benefits and other benefits that are linked to your account.

d) Provide customized information, benefits and offers and provide a personal experience when we communicate with you who do not have a Ulf Lidman Training account

We at Ulf Lidman Training want you to have the best possible experience when you visit our website and when we communicate with you. Therefore, we process personal data for this purpose so we can improve your user experience in order to create, offer and provide you with personalized content in communication and marketing via mail, e-mail, sms / mms and telephone with individual benefits and offers, recommendations, invitations to events and other information that we believe is relevant to you. To enable this, analyzes are performed on the information that Ulf Lidman Training collects such as age, place of residence, order history and user-generated data.

Read more about how we adapt our offers and communication to your personal characteristics and how to decline personal offers here . The collection of information that we do for the purpose is based on consent. Consent can be revoked at any time by contacting us at consent@ulflidmantraining.com.

e) Provide information about and market products and services

We process personal data for this purpose to inform you by post, e-mail, sms / mms and telephone and market the products, services and offers that Ulf Lidman Training sells, show recommendations, remind about abandoned digital shopping baskets and invite to events, competitions and market and customer satisfaction surveys.

For you who are a holder of a Ulf Lidman Training account, read more about our marketing communication in the Terms and Conditions for Ulf Lidman Training account .

f) Implement and manage participation in events, competitions and other marketing activities

The processing of personal data for this purpose includes measures to e.g. identify participants, communicate with participants in a competition and nominate winners and mediate prizes, check participants’ age and communicate with participants before and after an event (such as confirmations of entries, reminders and evaluations). Please note that information that you have participated in events falls into the category of user-generated data that is processed for other purposes.

g) Manage matters received by Ulf Lidman Training’s customer service or other support functions

The processing of personal data for this purpose includes Ulf Lidman Training’s activities to e.g. communicate, ensure the customer’s identity, investigate complaints and support matters, answer questions that come in to customer service or other support functions via e-mail, telephone or digital channels, correct incorrect information, provide technical support and nurture the customer relationship.

h) Fulfill legal obligations required by the Ulf Lidman Training

Personal data is processed for this purpose so that Ulf Lidman Training can meet the requirements of laws, judgments or government decisions. Examples of such requirements are product liability and product safety such as the production of communication and information about product alarms and product recalls (eg in the event of a defective or hazardous product) and obligations to store certain information under the Accounting Act that can be attributed to an individual. If the information that Ulf Lidman Training collects in the course of this purpose is not provided, our legal obligation can not be fulfilled and in that case we can deny you the order, purchase or the activity that gives rise to our legal obligations.

i) Prevent abuse of Ulf Lidman Training accounts and prevent, deter and investigate crimes within the framework of our activities and to establish, defend or assert legal claims

The processing of personal data for this purpose takes place, among other things, to prevent misuse of Ulf Lidman Training accounts and to prevent and investigate suspicions of theft and fraud. In our physical stores we therefore have camera surveillance and when you want to pay for goods on invoice, we therefore carry out a fraud check where we analyze which products you want to buy, delivery address, value of the products, etc. We flag action patterns that often occur in connection with fraud and thereafter. a manual test is carried out to examine the risk that there may be an attempt at fraud. Suspected crimes and attempted crimes may be reported to the police.

j) Evaluate, develop and improve Ulf Lidman Training’s services, products and systems for our customers in general

In order to fulfill this purpose, Ulf Lidman Training performs general analyzes in aggregate form, ie. not at the individual level, regarding, among other things, click and visit behavior, device information, order history, payment history, geographical location and individual customer feedback.

 

6. What are the legal grounds for our processing of your personal data?

In order for Ulf Lidman Training to have the right to collect and process your personal data, there must be a legal basis for each purpose for which the data is processed. The legal bases on which we base our treatment are described in this section. Please note that several legal grounds may apply to the same treatment.

a) Legal obligation

This basis means that our processing is necessary to fulfill a legal obligation required of Ulf Lidman Training, for example to document payment information to meet the requirements of the Accounting Act.

b) Contractual obligations

This basis means that the processing is necessary to fulfill an agreement with you as a customer or to be able to enter into an agreement at a later stage. For you who are the holder of a Ulf Lidman Training account, you have, by accepting the Terms of Ulf Lidman Training account, entered into an agreement with Ulf Lidman Training which sets the framework for the processing of your personal data that can take place to provide, manage and administer our services that are linked to the Ulf Lidman Training account, e.g. analysis of your personal qualities to give you personalized benefits and offers. When ordering or purchasing, we process your information to fulfill obligations in accordance with Ulf Lidman Training’s general terms of sale. Then it can e.g. It may be necessary for Ulf Lidman Training to register your contact information so that we can fulfill our obligation to deliver the product or service and that we make a credit report if you choose invoice as payment method so we can ensure your ability to pay.

c) Legitimate interest

This basis means that our treatment is based on a so-called balancing of interests of legitimate interest. This means that the processing takes place because Ulf Lidman Training assesses that we have a legitimate interest in processing your personal data that outweighs your interest in not having the personal data processed. On this basis, we process, among other things, your personal data to prevent misuse of Ulf Lidman Training account and to prevent, prevent and investigate crimes within the framework of our activities. If we judge that a crime or attempted crime has been committed and we make a police report, Ulf Lidman Training will also continue to process your personal data so that we can establish, defend or make a valid legal claim.

d) Consent

This basis means that we process your personal data when you have given your express consent to our processing. For example, Ulf Lidman Training obtains your consent to process personal data about allergies when ordering food before events. You have the right to withdraw your consent at any time. The revocation of the consent shall not affect the legality of treatment based on consent, before this is revoked.

 

7. How long do we store your personal information?

Ulf Lidman Training will retain your personal data for as long as is necessary to fulfill the purposes for which the data is processed. The length of the storage period thus depends on the purpose for which the data is processed. In addition, Ulf Lidman Training may save the data longer if necessary to establish, defend or assert a legal claim, e.g. if there is a dispute or if a report of a crime has been submitted to the Police Authority. We regularly perform thinnings and delete personal data that is no longer necessary.

 

8. Where do we store your personal information?

Ulf Lidman Training will mainly handle your personal data within the EU / EEA. However, we may also transfer your personal data to a country outside the EU / EEA if we need to share your data with Ulf Lidman Training’s suppliers or partners who are outside or store personal data in a country outside the EU / EEA. If your personal data is transferred to any country outside the EU / EEA, Ulf Lidman Training will take the necessary steps to legally transfer the personal data by ensuring that your personal data is handled securely and with an adequate level of protection comparable to the protection offered within the EU. / EEA, for example by entering into an agreement with the recipient that includes the European Commission’s standard agreement clauses.

 

9. How do we protect your personal information?

You should always be able to feel safe when you submit your personal information to us. Ulf Lidman Training has therefore taken appropriate technical and organizational security measures to protect your personal data against inappropriate or involuntary disclosure, use, unauthorized access, deletion, alteration or damage to your personal data. For example, all customer information is stored in a database that is protected by a firewall and access control, so only employees within Ulf Lidman Training who need access to your information to perform specific tasks have such access.

 

10. Application and amendment of the privacy policy

13.1 The latest updated version of Ulf Lidman Training’s Privacy Policy is always available on our website. Our privacy policy applies at all times in the form and to the content published on the website.

13.2 Ulf Lidman Training reserves the right to update the Privacy Policy at any time. If the privacy policy changes, the updated policy will be published on Ulf Lidman Training’s website. In addition, we may also inform you via e-mail if there are major changes to the privacy policy. If you do not want to accept the changed policy, you can terminate your Ulf Lidman Training account by contacting customer service, see the contact information at the bottom of this policy.

 

11. Contact information

Do not hesitate to contact us if you have any questions about this privacy policy or if you want more information about our processing of your personal data or if any information would be incorrect and you want us to correct it.

Are you a consumer? Please contact customer service on 08-525 66 02 or send an e-mail to legal@ulflidmantraining.com.
Do you represent a company? Please contact customer service on 08-525 66 02 or send an e-mail to legal@ulflidmantraining.com.
You can also reach our special employees who work with the processing of personal data via e-mail at dataprivacy@ulflidmantraining.com.